Medium Marketing Packages

Medium is a rapidly increasing journalism platform where professional journalists, writers, experts, and new people are connected. People can share their thoughts, stories, research, information or anything. Due to its diverse nature, some people consider it a platform for blogging, journalism, publications, etc. You will find every niche here and authentic information. Therefore, it is a good idea to target medium for marketing.

It can be beneficial for businesses and brands due to its professional audience, versatile niches, and businesses. For many businesses, Medium marketing is beneficial, it can increase your subscribers, daily visitors, customers, etc.

Why You Need To Market Your Business on Medium?

60 Million Users

Yes, there are 60 million active users on Medium who share beneficial content and read other’s content. So, you can target a massive audience there. It was launched in August 2012 and within in a few years, it has reached 60 million users.

The statistic shows that it has a rapid increase in the number of users over the past one or two years. The increment of the audience is noticed by more than 100%. Within a year it has reached from 25 million users to 60 million users. This drastic change shows the future of the medium. There will be a huge crowd in the upcoming years. Its users are increasing day by day.

Quality Content

Medium is trusted for its quality content. You will find famous authors here who publish their findings and allow people to benefit from them. Therefore, it can be useful for your business strategy as well.

You can also publish your content related to your business or brand to build trust among the users or customers.

Source of Organic Traffic

You might not have heard about the traffic from Medium. But it is true, you can gain a lot of traffic from the medium. If you have a WordPress site, then you can install the plugin and connect your website to Medium.

Moreover, while publishing content on medium, you can also make backlinks and Medium readers might visit your website. In this way, you can increase the traffic of your website. If your medium article that has a backlink to your website is in any publication, then you can receive massive traffic from there.

Different Niches

You will find almost all kinds of niches on Medium. It can be something related to business, social life, social welfare, lifestyle, fashion, technology, health, food, etc.

You will find almost every kind of niche. So, here you can target your business or your brand easily. If you are a fitness trainer, then you can post on medium to make your brand recognizable.

Increases Sales

Medium can increase your sales. For example, if you have an e-book on recipes and you want to sell it, then you can post relevant content and add the link to your product page. 

People who are interested will visit your website and they are likely to buy the product.

Build Your Following

Medium builds a network. People can start following you on medium and they will get every content you publish. Moreover, you can also recommend any post or publication to your followers as well.

It becomes a community and people get familiar with your brand or your business. It can create business awareness among people.