With over 600 million users worldwide, to stand out on LinkedIn is undoubtedly a daunting task. For you to become a top-rated LinkedIn user, posting your portfolio, achievements, and skills will not be enough. But despite the stiff competition, you still have some remedies to try to emerge the next top-rated freelancer on LinkedIn.
One of the best ways to succeed on LinkedIn is to hook your prospect right from the get-go by creating a LinkedIn profile that struck. You have to capitalize much on building a formidable LinkedIn profile because this is the only way to catch the attention of people who are banking much on the details attached to a profile in LinkedIn in the hiring process.
If in case your profile is no longer gaining organic engagements despite how you advertise your skills and overhaul your profile, maybe it’s time for you to study how the best LinkedIn profiles in the world are crafted. You can purchase LinkedIn Accounts here and check how to create a profile the right way.
One of the reasons why freelancers don’t draw clients is because they did not optimize their profile and forget to showcase their skills. They flood their page with never-ending bullets of accomplishments, which eventually put their credibility in a limbo. While it is true that some people would go directly on your LinkedIn accomplishments and see what you can provide to them, relying on these ‘citations’ alone wouldn’t hire you. Instead of wasting your time trying your very best to improve the aesthetic value of your LinkedIn page, it is better if you pull off your attention back to your LinkedIn profile. Evaluate what is missing, contemplate what you didn’t do for your target audience, and make the necessary adjustments.
To help you overhaul your LinkedIn profile and become the new top-rated LinkedIn influencer, follow these tips below.
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Add your headshot.
The first impression lasts- this is one of the schools of thoughts that holds true on LinkedIn. That is why you must give much attention to your LinkedIn profile photo. Make sure that your LinkedIn profile photo radiates the professional within you and should amplify your line of expertise. You have to invest in creating an appealing LinkedIn profile, but don’t overdo it. Don’t try to be extremely creative in polishing your profile to the point that you’ll annoy your prospect clients. Just project your true personality on your profile and keep your expression natural.
Create a strong headline.
Besides showcasing your skills and creating an appealing profile for LinkedIn, you must also strive to create a compelling headline or snippet of your profile. LinkedIn will give you 120 characters to package your profile- one of the few instances when you are allowed to show off who you are, what your skills are, and put some of your greatest feats. If you are just a budding freelancer looking for work, you might not mind this Linked-in bit. But to tell you, if you want to be hired by multinational companies, don’t disregard the LinkedIn headline. If you want your profile to catch people’s attention from around the world, you must write a ‘short but sweet’ profile headline. This means that you need to indicate directly on your profile the list of skills that you can offer to your prospect clients. Just a tip, don’t ever include irrelevant information on your profile because professionals quickly sense a decoy.
Craft an interesting summary.
Get a better opportunity of presenting your LinkedIn profile and skills to your prospective clients via Linked profile summary. This is a longer version of the LinkedIn profile headline. You will be given a total of 2,000 characters to write a detailed and enticing summary. However, the fact that the attention span of people is getting shorter nowadays, you must use just half of the total character allowance. Just go straight to the point- list your relevant skills and the job title you previously held.
Talk and share about Experience.
It matters a lot to clients if they can see some bullet points of accomplishments on your profile’s experience section. Indicating your previous employers will also help a lot in influencing your prospective clients’ point of view, and they will think you are, indeed, responsible for handling a task. That is why aside from relying merely on your resume and skills, part and parcel of the LinkedIn profile are the details of your past experiences and success stories. This way, you will build a professional public profile that is equipped with professional skills and is capable of delivering positive results.
Use attractive images for your posts.
If you want to hook clients right at the onset of your job search, you must spend more time choosing the best photos to back up your posts. Ensure you select high-quality images as an indirect indicator of how you value quality and professionalism in your work. Use a photo that reflects your personality, professional expertise, and skills. Also, always choose the right theme that matches your profile photo as this will pave for more job opportunities.
Personalize Your Profile Link
Unique to LinkedIn is the feature where you can customize your URL. Personalizing one’s URL is a great way to help your clients remember your profile. URL is the long line of text that appears on the URL box as you hover to your homepage. The goal is to edit your URL and make it look more professional. You can even add your email address to your LinkedIn URL for greater name recall. You must also create a URL that aligns with your expertise so that your prospective clients will easily find you, and we’ll know outright if you are a good fit for a particular job.
Start making connections
Just like in searching for more friends on other social media sites, you also have to exhaust all means to generate more and more LinkedIn connections. This is because LinkedIn’s algorithm weighs your relevance, experience, and impact to the community based on the number of your connections.
The great way to promote your profile on LinkedIn is to connect with other professionals you have personally known. For the sake of increasing your visibility on search ranking and boosting your engagement rate, you can also send direct connection requests to those professionals you don’t personally know. Just make sure that along with your invite, you also cite the reasons you are requesting such connections. Make sure your reasons sound professional and subtle to the other end to get a favorable response.
Ask for recommendations on LinkedIn
Another great way to create a stunning LinkedIn profile is to ask for recommendations to people whom you rendered services in the past. Recommendations is a formidable way to prove your expertise and will back up your profile’s experience section and summary section. In putting your past professional experience, don’t forget to indicate the job titles entrusted to you.
To do this, go to your profile and click ‘edit,’ and a tab containing ‘Ask for Recommendation’ option will appear, click it. You’ll see another set of options popping prompting you as to what kind of recommendations you would like to send to people you’ve worked before. Select your preference and hit send. Just wait for the responses of the people who hired you back then and share their sentiments online.
It’s important to ask for recommedations on LinkedIn no matter what career path you’re in. It will help you to get more credibility on this social media platform. For more information, you can check out this post on how to ask for LinkedIn recommendation.
Start Building a Network.
To make your profile on LinkedIn stand out, you must not cease finding more people to add in your network. The more people that you add to your network, the higher the chance that you will find new opportunities.
Post Content On a Regular Basis.
Like other social media sites, your LinkedIn account must keep a seamless flow of readers, followers, and connections. Posting regular updates is notifying other people that your public profile is still active. If you keep on posting daily updates, your LinkedIn profile will also rank higher on different search engines.