The purpose of creating a LinkedIn page is to achieve desired business objectives and goals through this platform. To achieve this goal, your page must have followers, because it depends on audiences that have seen your post or content.

They will react and attracts towards your business or objectives. Therefore, attracting and increasing followers is one of the most important strategies on LinkedIn pages. It is equally important as other social platforms.

So, in this article, we are going to tell you some tips for attracting and increasing followers on your LinkedIn page.

How to Attract & Increase Followers on LinkedIn Business Page

Here are some important tips to attract and gain more followers,

  • Fill Your LinkedIn Page Completely

The first and foremost thing is that your page must be 100% complete. It influences your followers because when someone sees your page and understands what the page is actually about or what product or service you are selling, then there are more chances that they will follow your page.

According to statistics when a page is 100% percent, it is visited twice; therefore, it ultimately increases your followers. The following things you should consider while completing your company’s profile page: logo, description, website link, company type, and location.  

  • Use a service

Most business owners don’t have the time to manage their LinkedIn company page. This is because you need to be very consistent with proper action steps to get the result that you always wanted. However if you don’t have time to grow your LinkedIn followers, there are services online like Market Sentinel that can assist you on this. In fact, you can actually get real active LinkedIn followers by pay a small fee. This is a great idea if you need a quick boost to make it easier to grow your brand.

  • Share Unique & Engaging Content

This strategy works on every social media platform. Because when you post engaging content, people are attracted more to your page. It will not only keep your existing followers engaged but also attract new followers.

For this, we advise you to do some research like new trends, news, and circumstances, then create your unique content accordingly. Moreover, use a video tool to create content because it attracts a person four times more than simple graphics and texts. All these tips will help to gain more followers through your content. 

  • Post Regularly On Your Page

This is one of the areas where you should work and post regularly according to calendar events and international days. It’ll attract people and increase followers.

Furthermore, you should post on the weekend too because, at the weekend, people are more engaged in social platforms; therefore, it can work to get more followers in less time.

  • Engage Your Colleagues & Employees For a Quick Boost

If you are successful in posting engaging and creative content regularly, then you should encourage your colleagues and employees to engage with your post.

They are your main assets; use them to boost your LinkedIn page. It will help you to spread your content faster you can’t even think. Thus, if your content spread more, then it will ultimately increase your followers.

  • Be Responsive & Participative

It is also one of the easiest tips to attract and gain followers. Try to participate in different post discussions, groups and give your point of view professionally through your page. It will highlight your company and fetch new followers.

Moreover, you should actively respond to comments on your page. It builds brand reliability and loyalty, and you know loyalty builds connections.

  • Add Page Link in Profiles and Email Signature

Add the company’s page link in your personal profile and email signature, it increases traffic. People are more likely to come through links. Linking pages on different platforms are very important in social media and email marketing.

Thus, employees can also do marketing for you by just adding the company’s page link in their profile. It is another easiest way to gain attention towards your page.

  • LinkedIn Page Optimization

LinkedIn pages can be optimized so that they can appear on search results in search engines. To optimize your page, you should do some research and find relevant keywords. Then, you should use them for your page. Furthermore, you can follow LinkedIn optimization policies. If your page appears on search results, it will increase attraction and traffic on your page. Thus, the number of followers will increase automatically. You can read this post to learn how to properly optimize your LinkedIn Company Page.

  • Follow Similar Pages

There is no harm to follow similar business pages and your competitors, it is beneficial for you. Because your competitors and similar business pages have the same audience whom you want to attract; therefore, you can easily get desired followers by just liking and participating in their posts. This tip will not only increase your followers but also help you to get the desired business and other objectives.

  • Use Hash Tags

Use at least three to five relevant hashtags with your post; it will expose your brand or page to new ones because when you use relevant hashtags, people are more likely to react to your post. You can also mention particular connections and pages when you find solutions and come up with innovative ideas. It will boost traffic but remember, do not exaggerate; use this tip occasionally and effectively.

  • Promote LinkedIn Page on Different Platform

You should promote the LinkedIn page to their different existing platforms like websites, groups, and other social media sites to increase traffic and followers.  

  • Share Status & Updates

When you share status and updates about your on-going projects on your LinkedIn page, it creates interest among people. Therefore, it is quite helpful to gain attention and followers.

  • Add Page Follow Button on Website

Add the follow button to your website; this simple addition can convert your site visitors into LinkedIn page followers.

Summary

LinkedIn is the largest professional social network and also best for long term B2B growth. That’s why many people are using this platform and have become successful through this platform by creating their company’s pages. But success through this channel depends upon how many people see and interacts with content on your page. For this purpose, you want followers on your pages.

Moreover, according to LinkedIn when your page is followed by more than 150 people, its growth rate increases by six times, which ultimately gives benefits to your business and cause. For example, you can find the best talent around the world for business, increase the sales of products and services, achieve desirable goals, objectives and much more.

Therefore, increasing followers is one of the most important factors on the LinkedIn page. But if there are fewer followers on your page, then no need to worry because you can use the above-mentioned tips and tricks to increase followers.