Travel
The travel and tourism industry has rapidly evolved in recent years thanks to the Internet, now one of the most popular sources of trip planning for consumers and businesses. These changes have brought increased opportunities, and increased competition. Meanwhile, concerns about the environment and security are changing the way people travel.
Market Sentinel has used social media monitoring and research to help travel and leisure brands improve their service offering to thrive and grow in this rapidly changing industry.
In Action: Avis Proves the ROI of Social Media
In 2005, rental car company Avis UK knew that social media was a big deal, but how to use it to better serve its customers and reinvigorate its “We Try Harder” promise? We helped Avis understand online conversation for both leisure and business drivers, two markets with two distinct issues. By identifying these issues, we helped Avis engage with their customers around key topics that interest them, an engagement strategy which helped Avis increase its approval rating by 200% and grow by more than 10% in 2007.
