Tracking the Travel, Leisure and Tourism industry in social media

Market Sentinel has provided monitoring services to clients in the travel industry. We have helped companies listen to conversations about their products, and learn about customer satisfaction in the industry.

Last year, we helped a large hotel group listen to the online customer conversation about their brand. The client was able to improve their service based on suggestions we provided, and implement an employee reward scheme for positive feedback.

Avis: Showing ROI on Social Media

Avis wanted to target the business users market. This required us to differentiate leisure-oriented conversations from business-oriented chat. They had very distinct issues, which enabled Avis to understand what they needed to do to build loyalty in the business market: install GPS, improve the loyalty scheme, simplify the contract.

By making the changes recommended by Market Sentinel, Avis was able to achieve double digit growth in a sector which is traditionally growing at 1% per annum.

Download the full case study on Avis