Pharmaceuticals

Pharmaceutical companies are under pressure. Consumers are increasingly more discriminating as they turn to the Internet for support and advice.  Which treatment is the most effective?  Are there lower cost options?  How is this drug regulated?  Should I be concerned about the side-effects?  Consumer conversation, paired with an increasingly fierce competitive landscape, means that pharmaceutical companies must constantly be on the look-out for threats to their reputation.

Market Sentinel has helped several pharmaceutical clients use social media monitoring to track online conversation and respond quickly to potential risks that could cause long-term damage to the brand.  In addition, our social media research tools also enable clients to use fact-based intelligence about consumer concerns to inform their product development process.

In Action: Putting Out Fires Before They Become an Inferno

A global pharmaceutical company was concerned about negative publicity about its brand sparked by a comment from one of its partners. The company turned to Market Sentinel to help them understand the key influencers in this conversation so that they could formulate an effective response. We identified the important influencers and helped the company reassure its customer base and limit the potential damage to its brand.