Tracking Pharmaceuticals brands in social media

Market Sentinel works with major clients in the Pharmaceutical sector, helping them to “listen in” on web conversations, identify the people who matter, and use our reporting to help them communicate with their customers and partners.

Before you can influence the conversation, you must listen to it.

Through our monitoring services, our clients in the pharmaceutical industry have been able to measure the sentiment, themes and influencers in conversations that matter to their success. In online conversations, we have learned that it is critical to act quickly to limit long-term damage to the client’s brand.

A large pharmaceutical company was concerned about negative publicity about its brand sparked by a comment from one of its partners. The company turned to Market Sentinel to help them understand the key influencers in this conversation, so that they could formulate an effective response. We identified the important influencers and helped the company reassure its customer base and limit the potential damage to its brand.