Government
Few topics inspire as much heated discussion as politics. Now more than ever, social media sites are being used by people of all ages and ideologies to get news, connect with others and share their thoughts on the issues that matter to them.
Market Sentinel has used social media research and influence analysis to unravel the political debate and provide insights into the themes and sentiment surrounding all matters of public interest. By finding the influencers, we can help government with cost-effective public communication by targeting key speakers in the areas you want to make an impact in.
In Action: How Obama Lost the Healthcare Debate Online
The NHS has played an integral part of the US healthcare debate where supporters of Obama’s public healthcare initiative frequently cite the NHS as a positive example while critics are quick to bemoan the downsides of the British system. We used citation analysis to determine who was most influential on the topic of British-Style healthcare in the U.S. Obama may have one the election, but he didn’t win this debate online.
