Finance
Tracking Financial brands in social media
Market Sentinel has worked with several clients in the Financial services sector, helping them to improve their products based on what was being said about them online.
We’ve also helped our clients to identify causes for concern in online media before they became a threat.
Market Sentinel’s work for a financial software company helped it to compete with its main rivals more effectively. By consolidating insights from customer discussion, the company improved its product and expanded its market share.
In our monitoring work for a bank, we identified a blog which gave us cause for concern. Acting on our recommendation, the client learned that an employee had been disclosing information without permission, and was able to address the problem early.