Automotive

“The current economic environment, coupled with high fuel prices, has given rise to a shift in the vehicle buying habits of U.S. consumers…The resulting demand for information provides automotive marketers with valuable opportunities to reach out to shoppers via the Internet.”
- Adrianne Walker, JD Power and Associates

Nearly 70% of automotive internet users use consumer-generated content while shopping for new vehicles.  We’ve helped several major automotive brands use this content to understand their customers and better inform their marketing strategies.

Our social media tools and fact-based insights enable automotive brands to understand key themes in conversation, the sentiment of those themes, and who’s important in the discussion.  With our help, our automotive clients are better able to understand their customers, stay ahead of their competitors and ultimately increase market share.

In Action: Building Buzz for the Volkswagen Golf GTi

Volkswagen recently experimented with a new marketing approach in the launch of its new vehicle and wanted to understand the effect of the campaign among car enthusiasts.  Take it from their communications manager, Josie Taylor:

“Market Sentinel gave us a sound statistical way to identify key online speakers around VW and our campaign.  Their monitoring tool let us identify the main topics of conversation and the sentiment expressed around the campaign.  We established that the volume of comments went up and the sentiment rose as a result of our activity during the campaign.  The analysis gave us some really sound insights on which to base future social media strategy, which will be a fundamental part of our marketing plans in the future.”
- Josie Taylor, Communications Manager, Volkswagen