People don’t shop for cars like they used to.  We can help you roll with the changes.

“The current economic environment, coupled with high fuel prices, has given rise to a shift in the vehicle buying habits of U.S. consumers…The resulting demand for information provides automotive marketers with valuable opportunities to reach out to shoppers via the Internet.”

Adrianne Walker, JD Power and Associates

Nearly 70% of automotive internet users use consumer-generated content while shopping for new vehicles.  We’ve helped several major automotive brands use this content to understand their customers and better evolve their marketing strategy.

By monitoring online discussion, we’re not only able to find key themes in the conversation, we’re also able to find out who’s important in those conversations.  For example, a major auto manufacturer wanted to boost its position in the luxury vehicle segment.  After our analysis, this client knew who the influential voices were and what they were saying in online discussion about their brand.  This gave them the insights they needed to better understand their customers and ultimately increase market share.

And guess what – it works.  Take it from one of our clients, Volkswagen, who recently experimented with a new marketing approach in the launch of its new vehicle and wanted to understand the effect of the campaign among car enthusiasts:

“Market Sentinel gave us a sound statistical way to identify key online speakers around VW and our campaign.  Their monitoring tool let us identify the main topics of conversation and the sentiment expressed around the campaign.

We established that the volume of comments went up and the sentiment rose as a result of our activity during the campaign.  The analysis gave us some really sound insights on which to base future social media strategy, which will be a fundamental part of our marketing plans in the future.”