Skyttle Friends
“…[Market Sentinel’s] latest technology is a ‘game-changer’ for large agencies like ours because it delivers outstanding insights that can form the basis for strategic thinking…”
– Marshall Manson, Edelman
Skyttle Friends is a Facebook analytics tool which helps brands, community managers and marketers analyse conversations on Facebook ‘Like’ pages more efficiently and intelligently.
Using Market Sentinel’s own Skyttle engine, Skyttle Friends uses text analytics to help users understand the most frequently occurring terms on Like page comments. It helps users to identify the topics that brand advocates are most passionate about, facilitating deeper interactions between brand and community, and you can see to what degree by examining the number of posts per user from number 1 to number 75.
Skyttle Friends allows users to see which ‘posters’ are the most active, at any one point in time, and the most Liked posts also. As posts and comments increase, benchmarking charts allow users to keep track of the trends which include:
- Comments left over time
- Wall posts over time
- Time of the day of posts
- Ratio of community vs. community manager posts
The first three metrics allow campaign and community managers to benchmark and make decisions addressing the best time to make page updates, whilst the final metric allows users to evaluate how interactive their page is.
How do Skyttle Tools Work?
Our Skyttle technology analyses social media for any given topic in any chosen language and identifies the most influential people discussing your topic and the nature of their conversations.
Insights delivered by Skyttle tools allow marketers to tailor their communications in accordance with important discussions and the opinions of key influencers.
Skyttle was developed by our team of linguistic experts, mathematicians and software developers. It looks at words, sentiment and links to identify brands, organisations, individuals and keywords that are related to your topic of interest. Skyttle delivers this data in a manageable interface that charts online conversation as it evolves over time.
By studying both language patterns AND links, Skyttle gives you a more complete view of the conversation, allowing you to make better decisions about who to talk to and how to talk to them. Ultimately, Skyttle gives you a God-like understanding of issues that are paramount to brands and reputations.
We’ve applied the Skyttle Engine to a series of online tools to help you conduct social media research and manage your marketing more effectively.
How do I get started?
Please visit the Skyttle Friends website for more information or contact Market Sentinel for a demonstration and more information.
