Stakeholder Analysis

Would you like to identify the key authorities on your brand or issue? Would you like them to endorse you rather than your competitors? Would you like to understand, measure and manage your own authority and credibility on your key competitive issues, and to enhance the reputation of your brand?

A stakeholder analysis allows you to track your own authority in relation to a brand or issue; it allows you to understand how others achieve authority and to target your resources at ensuring that they support your message or brand

Market Sentinel trawls the web looking for those who are cited in the context of a specific issue (or brand). Using citation analysis we then calculate who is viewed as most authoritative on this topic or issue.

This allows you to identify key authorities on your brand or issue. You can examine their ego-nets (who cites them, who they cite). You can look at their touchstones – the words they use which are unique to them. Then you are ready to respond.