Market Sentinel

Suites - Product Launcher

Launching a new product or service can be a daunting task, especially going at it without the latest view of your target audience. As a living and ever expanding entity, online internet 'chatter' is a great source for information. At Market Sentinel, we tell you not only what is being said, but who is doing the talking and the sentiment around it. Using our tools and our fact-based recommendations, we provide you with the extra market intelligence to stay ahead of your competitors during any stage in your product launch roadmap.

Initially, we will help determine what the market place looks like to provide feedback for product development:

Is there an existing conversation in the area identified as the target market?
Does this market express a need?
Who are the authorities in the conversation?
Can they be used as beta testers for your new product?

Then we analyse the findings to provide advice:

What methods have worked before?
How were they implemented?
What should you do?

As the project approaches the launch date, efforts will be shifted to supporting your marketing/advertising and PR campaign. Here, our methodology will be refined to discover the best engagement strategy.

Post-launch, we offer tools and reports to help gauge reaction and make adjustments that can be critical to success:

Which aspects of the product resonate with consumers and which do not?