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Suites - Campaign Manager
Market Sentinel's tools take the guesswork out of campaign planning. We mine consumer and mainstream media to answer such questions as:
- What themes should you emphasise in your marketing campaign?
- What is the existing conversation around your brand and competitor brands?
- What are people saying?
- If they like it – why? If they loathe it – why?
- Which product features resonate, and which do not?
We provide qualitative metrics and human analyst advice to clients on how best to proceed.
Throughout the launch, we monitor the response to the campaign in order to understand:
- What is the volume and sentiment of comments?
- How fast is it changing?
- What can you do about it?
Our tools and methodology will discover the key voices that you should be listening to. Knowing what to say and who to say it to optimises the return on investment (ROI) of your marketing campaign. With us, we will give you the opportunity to tailor your message according to changing market conditions.
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Case study
Avis: Showing ROI on Social Media
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+44(0)20 7793 1575 