White Papers

We love what we do and regularly use our own technology to study people, topics and brands in online conversation. These white papers show how social media can be used to better understand how people interact in ways which were never possible before the rise of the Internet.

How Obama Lost The Healthcare Debate Online | 0.2 MB

The NHS has played an integral part of the US healthcare debate where supporters of Obama’s public healthcare initiative frequently cite the NHS as a positive example while critics are quick to bemoan the downsides of the British system. We used citation analysis to determine who was most influential on the topic of British-Style healthcare in the U.S. Obama may have one the election, but he didn’t win this debate online.

Responding to Crisis Using Social Media | 0.4 MB

Blogging has evolved from a fringe phenomenon to one of the most influential online platforms around. This white paper explores how businesses can measure the influence of bloggers and respond to those who may pose a threat to their reputation.

Measuring Blogger Influence | 6.7 MB

After Dell’s blow-up with customer and influential blogger Jeff Jarvis in 2005, the computer company became the poster child of social media crisis management. This white paper takes a trip into “Dell Hell” and explores how this brand used social media to turn their image around.

Search is Brand | 0.4 MB

The combination of social media and search provides customers with a powerful way to research products and make buying decisions. This poses a serious threat to brands who have no control over this flood of online input. “Search is Brand” explores how brands can use online monitoring and search engine optimisation in unison to ensure that their message is heard online and in search results.