The political parties have been nervously tracking their membership groups on Facebook throughout the campaign as an indicator of how their appeal was faring amongst the twittering classes. Skyttle’s Facebook analytics provide insights into the kinds of people who are friending the various parties. We can tracking affinities between one group and another, by measuring how likely members of group A are to be members of group B. For the Tories, the picture is perhaps a little alarming. What emerges from our sample of the Conservative group (sample size 1000) is that Conservative Facebook members display most affinity with Nick Clegg!

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