It’s been written – sort of. Creative social have put together a nice eBook called “Digital Advertising: Past, Present and Future”. The book is a compilation of essays and comments, from digital thought-leaders, about how digital advertising has been evolving. I haven’t got myself a copy yet, however, Steve Henry Continue reading
Digital Planning
Good Cop + Bad Cop
Gary V is the best example of a Marmite character by far; many people cannot stand his loud brashness whilst others think he’s straight talking and quite passionate. I’m from the latter camp and I’ve got time for his videos because, evangelism aside, he’s straight talking and he talks about business. Earlier Continue reading
Understanding communities through ethnography
Ethnography promises new insights for companies seeking to understand communities. A few weeks ago I caught up with ethnographer and technology researcher Tricia Wang to learn how. DS: As a sociologist and ethnographer, what are the core outputs of your studies at the moment? TW: My primary output is analysis of Continue reading
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