Can Facebook Work For Brands? [UPDATE 3]
August 22nd, 2011 -
All this summer we have been looking at the effectiveness of Facebook for a variety of big brand customers. Here is what we have discovered, and for Facebook it doesn’t make pretty reading. Facebook ads don’t work for brands Even with the ability of the user to determine how and to whom an ad is …
#ilovelondon: using Twitter to rebuild London’s reputation
August 17th, 2011 -
The latest issue of Time Out London (n. 2138. 18-24 August 20110) features a white front cover, on which the hashtag “#ilovelondon” stands out boldly in bright red. This clever initiative aims to encourage people to use the hashtag and tweet about what they like best about the city, in an effort to build London’s …
UK Riots: What now for retailers?
August 12th, 2011 -
UK retailers, already struggling to make ends meet during the consumer downturn, now face an added financial burden as they recover from the aftermath of recent riots. Analysts estimate that the violence has cost British retailers over £80 million. Fashion and technology stores like H&M, Debenham’s, Curry’s and Dixons were particular targets of looters. Sony’s …
Measuring Outcomes in Facebook Marketing: IAB Event Recap
June 29th, 2011 -
It was an honour and a thrill to sponsor last night’s IABUK’s Social Media Event – How to keep the party going – held at the LBi offices on Brick Lane. The event had a great turnout and featured some incredible talks by folks from Torchbox, LinkedIn, Bing and Skive to name a few. Our …
Fresh Bread Lunch
June 24th, 2011 -
We have a lovely German colleague working with us at the moment who was telling us how many companies in Germany traditionally have lunch together, a ritual that not only increases solidarity amongst the team but also encourages everyone to take a break from their computers and enjoy a bit of the good life. Inspired, …
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- In Berlin for #semtechbiz next week. Will be demoing http://t.co/VstzEJVN. Does anyone fancy a coffee?
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