A session yesterday reviewing recent work with the global digital group at Edelman, chaired by the great Marshall Manson and by my personal hero Tim Callington. One of the issues that came up was the really important question: what business are we in, all of us measuring, understanding, deriving actions from social media?
Are we [...]
The Social Sentinel: 
What is the business we are in?
June 26th, 2010 — MarkRory Sutherland: worry about the detail
June 26th, 2010 — MarkA great talk by Rory Sutherland on TED about “sweating the small stuff” – how big the impact of detail is and how hard it is for big businesses to get it right. Nice useability examples from BAA’s Terminal Five: train signs that disappear, scary lifts with no buttons.
Props to Peter York who amongst [...]
On Facebook Conservatives “friend” Clegg
April 30th, 2010 — MarkThe political parties have been nervously tracking their membership groups on Facebook throughout the campaign as an indicator of how their appeal was faring amongst the twittering classes. Skyttle’s Facebook analytics provide insights into the kinds of people who are friending the various parties. We can tracking affinities between one group and another, by measuring [...]
Internet: “Goldman Sachs = Fraud”
April 27th, 2010 — MarkA Skyttle analysis looking at the most significant phrases and people mentioned in relation to the investment bank Goldman Sachs show that the words “fraud” and crime figure in 25% of the top 20 Goldman-related phrases. Ouch!