October 22nd, 2009 — Mark
“Britain’s Worst Insurer”. You have to click on a subject line like that, don’t you? It was on email which arrived in my inbox this afternoon. Lovemoney was the sender. The title of “Britain’s Worst Insurer” went to Aviva, but the lack of any positives in the write-up was striking:
“Only a tiny 8% said Aviva was ‘ok’ [...]
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October 20th, 2009 — Mark
We have been doing a lot of tracking looking at traffic numbers, comments, and ratings for viral videos. The results are often disappointing. Most “virals” don’t go viral. A common characteristic in virals is that they are commissioned, scripted, shot and even released without any testing. Given the nature of the internet, this is nuts.
YouTube, [...]
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October 16th, 2009 — Mark
In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards. Luke Brynley-Jones, who is putting together a panel at Monitoring Social Media next month, asked me to talk about it. At the risk of “scooping” my contribution, this is what I wrote:
My sense is that [...]
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October 12th, 2009 — Monica
Twitter is emerging as a power political tool. Sysomos, a social media analytics company, recently took a deeper look at the political Twittersphere and identified the 168 most active political voices in the U.S, the U.K. and Canada. Coming out on top were
@schwarzenegger
@nansen
@gstephanopoulos
@markwarner
@latimestot
It’s an interesting list which hints at who the political influencers [...]
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September 29th, 2009 — Monica
Good news for data mining geeks: social network analysis is fast approaching widespread adoption, at least according to Gartner’s Hype Cycle Special Report for 2009.
Gartner’s annual report evaluates the maturity of 1,650 technologies and trends in 79 technology, topic and industry areas. Their hype cycle graphic provides a snapshot of these 79 areas, [...]
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