The Social Sentinel: RSS Feed

Why “Antennagate” was never an issue

July 21st, 2010 — Monica

After all the fuss about iPhone 4’s faulty antennas, Apple just announced a 78% increase in profits, thanks in part to the sale of 8.4 million iPhones (a rise of 61% from last year).
This may have beat Wall Street’s estimates, but we weren’t surprised. We’ve been monitoring the iPhone 4 in social media and, [...]

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Birth of the OMCAT

July 19th, 2010 — Mark

I just had an amusing email from Ashley at eConsultancy whom I had pitched Skyttle, our new on-demand, multi-lingual conversation audit tool. He thinks we should call it an OMCAT

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What is the business we are in?

June 26th, 2010 — Mark

A session yesterday reviewing recent work with the global digital group at Edelman, chaired by the great Marshall Manson and by my personal hero Tim Callington. One of the issues that came up was the really important question: what business are we in, all of us measuring, understanding, deriving actions from social media?
Are we [...]

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Rory Sutherland: worry about the detail

June 26th, 2010 — Mark

A great talk by Rory Sutherland on TED about “sweating the small stuff” – how big the impact of detail is and how hard it is for big businesses to get it right. Nice useability examples from BAA’s Terminal Five: train signs that disappear, scary lifts with no buttons.
Props to Peter York who amongst [...]

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Digital Planning for social media

May 7th, 2010 — Mark

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