This Thursday is Chinwag’s full-day Facebook Marketing Conference in London, an event that will show senior marketers how to develop and optimise their Facebook Marketing strategy and, most importantly, ROI. Our own marketing strategist Monica Shaw will be there presenting on the Measurement panel, discussing how we measure Facebook performance and what our recent data …

Facebook’s f8 announcements could have been designed exactly to address the worries we recently aired about how the social network works for brands. Facebook is striving to be effective for brands in the way in the way Google is, by being useful without being intrusive. Jon Prideaux of Finextra hits the nail on the head. …

This week there’s been a lot of buzz and debate around our latest Skyttle Friends research suggesting that brands are not doing as well on Facebook as they appear to be (Can Facebook Work For Brands?). Both Econsultancy and Social Media Today have cited our work, adding emphasis to the results: EConsultancy‘s Patricio Robles: “…this …

As of 15th August 2011, the folks at Facebook removed the ability of Corporate clients to “shut” their walls to comments. For pharma companies this is a headache. The law is a mess here. A pharma company has a legal obligation to comply with adverse event reporting to the FDA, that is: information about any …