Digital Planning for social media

H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small …

UK Prime Minister Tony Blair has started a YouTube channel. It’s pretty simple, but effective, with a simple navigation. There is an even a French-language version of his congratulations for Nicolas Sarkozy, nicely-written too.

A good piece by Andrew Gumbel in the Independent shows how the US mid-term elections have highlighted how scrutinised politicians are.  The scrutiny is no longer the job of the media pundits on TV, but of bloggers and commenators pointing at clips on YouTube.

Clients sometimes ask us who are the folks that hang out online and contribute to social media. There are demographic studies. But here is a charming film giving a more emotional explanation, a compilation by Mick B. of clips of the people – young and old – who make video blogs on YouTube.