Archive for the ‘youtube’ Category

Digital Planning for social media

May 7th, 2010 — Mark

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H&R Block do social media

May 18th, 2008 — Mark

H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking [...]

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Tony Blair starts a channel on YouTube

May 8th, 2007 — Mark

UK Prime Minister Tony Blair has started a YouTube channel. It’s pretty simple, but effective, with a simple navigation. There is an even a French-language version of his congratulations for Nicolas Sarkozy, nicely-written too.

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US mid-term elections scrutinised by social media

November 4th, 2006 — Mark

A good piece by Andrew Gumbel in the Independent shows how the US mid-term elections have highlighted how scrutinised politicians are.  The scrutiny is no longer the job of the media pundits on TV, but of bloggers and commenators pointing at clips on YouTube.

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Who are the YouTubers?

October 26th, 2006 — Mark

Clients sometimes ask us who are the folks that hang out online and contribute to social media. There are demographic studies. But here is a charming film giving a more emotional explanation, a compilation by Mick B. of clips of the people – young and old – who make video blogs on [...]

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