Duncan Watts is a Yahoo researcher who has done detailed work looking at the best strategy to launch a viral campaign – the kind of campaign which is aimed at getting the consumer to pass the idea along. Watts compares campaigns which targeted viral communications via “influentials” in the social network with campaigns which [...]
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Customers using search to complain
May 8th, 2006 — MarkThe Overture search inventory tool is one of the great little secrets of the internet. For those who have not discovered it, you can find out who is searching for what around your topic and use the information to drive your paid search choices.
We have been reviewing a particularly sulphurous quantity of consumer-generated [...]