The huge success of Tina Fey’s Saturday Night Live parodies of Sarah Palin (see above) has pointed up something the TV networks increasingly see as a great new opportunity. Great TV is finding a big part of its audience online. Fey’s hilarious (and kind of affectionate) Palin impersonation in the VP debate parody [...]
Archive for the ‘Word of mouth’ Category
Employees “sell” Apple Macs to their bosses
May 1st, 2008 — MarkSteve Jobs of Apple doesn’t employ a sales force to persuade corporations to switch to Apple. Nonetheless Apple market share in this area is growing, driven in part by the consumer’s liking for the iPod and iPhone. In an intriguing Business Week survey Peter Burrows highlights that employees, sick of a PC by [...]
49% of UK shoppers report switching brands after Googling
April 4th, 2008 — MarkResearch from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.