What is social media?
Friday, April 25th, 2008This definition of social media is hard to beat. It boils to three steps:
Listen to the conversations that people are having about your brand, the brands of your competitors and the issues that you both address;
Ask yourself how you can be useful to those conversations, either by making changes to your product or service, or by offering information or interaction;
Engage - and keep listening to check how you are doing!
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