Web monitoring throws up anomalies. When is a story marked as new and date-stamped? When the page is updated? Or when it is crawled?
Since the process is totally automated errors can occur. For example when an old news item about United Airlines filing for Chapter 11 bankruptcy protection got picked up [...]
Archive for the ‘web monitoring’ Category
United Airlines – old news is bad news
September 9th, 2008 — MarkHow to monitor blogs: it’s about knowing the questions you want answered
December 28th, 2006 — MarkWhen we first speak with a brand manager or a PR person they normally ask us these questions:
“What are people saying about my brand in blogs?”
“Can you help me monitor that?”
We say: we can help you monitor blogs, but first you need to do to help us define the questions you want answered. Monitoring [...]
Rules for blog response
May 9th, 2006 — MarkA very good pull-together on how to respond to negative blogs from the folks at Multi-Channel Merchant. It suggests that a good initial response is to monitor what is being said, and recommends a thoughtful approach to response. Here are some excellent, clear rules on how to blog, courtesy of Stephan Spencer [...]
3 step guide to the blogosphere
April 5th, 2006 — MarkYesterday we attended the Blogging4business conference in London. It was very ably put together by Matthew Yeomans and Bernhard Warner of Custom Communications – two journalists who have put together training packages and strategies for communications professionals moving into blogging.
With this in mind, we designed a one pager Your 3-step guide to the [...]