We spent a lot of the summer visiting the senior executives at major agencies, talking about the world, figuring out what we could offer them and what they could offer us. It was an interesting experience because the overwhelming sense we got was that the communications world was on the cusp of a big [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for the ‘Web Liquid’ Category
Avis: showing the ROI on social media marketing
March 28th, 2008 — MarkA lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They [...]
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Online brand building – a case study from Avis Europe
April 17th, 2007 — MarkRecent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
It is worth a second look at the trends hidden in [...]
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Lifestream
- http://bit.ly/durpfF Dr. Pemberton on Twitter via @W2Optimism 2 days ago
- http://bit.ly/cotLBJ interesting thoughts on the future of social from @Asi_Sharabi 1 week ago
- @browners @timhayward can we help?? 3 weeks ago
- Brain "like internet" says Larry Swanson of USC http://bit.ly/dy4igP 3 weeks ago
- Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks. http://bit.ly/a06fiA 2010-07-23
- More updates...
Posting tweet...