Archive for the ‘Web Liquid’ Category

Does the techy agency exist?

December 20th, 2008 — Simon

We spent a lot of the summer visiting the senior executives at major agencies, talking about the world, figuring out what we could offer them and what they could offer us. It was an interesting experience because the overwhelming sense we got was that the communications world was on the cusp of a big [...]

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Avis: showing the ROI on social media marketing

March 28th, 2008 — Mark

A lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They [...]

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Online brand building – a case study from Avis Europe

April 17th, 2007 — Mark

Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
It is worth a second look at the trends hidden in [...]

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