Wal-Mart have launched a group on Facebook designed to harness the decorating needs of students returning to college.
Archive for the ‘Wal-Mart’ Category
Edelman fakes a blog
October 17th, 2006 — MarkEdelman have been famously effective in advising their client Wal-Mart in how to cope with an avalanche of negative press from unions, media and local pressure groups. My colleague Flemming Madsen even credits them with turning round sentiment about Wal-Mart.
All the more surprising then that Edelman should do something as dumb as a blog [...]
Blog response: Whole Food boss shows the way
July 28th, 2006 — MarkThe Whole Foods blog
A call from Dominic Rushe of the Sunday Times who is writing about business blogging. I talked as plausibly as I could about what is going on in the UK, but in truth there has not yet been a lot of movement by corporates towards setting up blogs. I [...]
Customers using search to complain
May 8th, 2006 — MarkThe Overture search inventory tool is one of the great little secrets of the internet. For those who have not discovered it, you can find out who is searching for what around your topic and use the information to drive your paid search choices.
We have been reviewing a particularly sulphurous quantity of consumer-generated [...]
Case study Wal-Mart
November 3rd, 2005 — MarkAn article in the New York Times (requires free registration or use Bugmenot for a one-time password) profiles how Wal-Mart have taken on their detractors with a pro-active PR campaign, run by a number of ex political campaigners.
The PR campaign emphasises the Wal-Mart positives (good value, local employment) and looks to off-set a campaign [...]