Obama and the power of networks
Tuesday, May 27th, 2008Roger Cohen writing in the New York Times points to the success of Barack Obama’s campaign as an example of the role of social networks in 21st century marketing. It is an example of the power of the many and shows up Hillary’s somewhat narrower base. Quoting from Joshua Green in the Atlantic Cohen writes:
“Obama’s claim of 1,276,000 donors is so large that Clinton doesn’t bother to compete.” [Green] gives some other Obama campaign numbers: 750,000 active volunteers and 8,000 affinity groups. In February, a month in which he raised $55 million ($45 million over the Internet), 94 percent of donations were of $200 or less, a number dwarfing small contributions to Clinton and John McCain.
+44(0)20 7793 1575