The astounding drop-off in US newspaper advertising revenues (down 9.4% year on year to $44bn during 2007) can be read three ways. One: the slow down from the credit crunch took hold faster and harder than everyone thought; two: the credit crunch is accelerating the switch out of old, unclickable, untrackable media into new [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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