Two years we highlighted the UK government’s decision to shun social media and opt for magazines and television in educating the young of Britain about the dangers of Chlamydia, Gonorrhoea and other sexual diseases. This decision flew in the face of research showing that most young people took advice about sexual matters from their peers (=social networks) rather than from information campaigns of any kind. The decision has had disastrous consequences for many young Britons. A report now highlights that sexually transmitted diseases are running at their highest rates since the 1970′s, particularly amongst the under-25s.

[Update] More on the woeful uptake of Chlamydia testing. “The shortfall has been blamed on … problems engaging young people,” writes the BBC’s Nick Triggle.

After a few informal trials, the UK Conservative party leader David Cameron has – according to the Guardian – started blogging – video blogging – about what the Conservatives are doing. Since the link they point at is down, and giving a Bad Request, invalid hostname error, it is hard to judge their efforts. Webcameron.org.uk

Next week, Market Sentinel is taking on a work experience student (summer intern). He is Amnon Ferber from University College School in North London. We do this as often as we can. We find school leavers are best, because they haven’t learnt bad habits! We give them reading lists, encourage them to get involved in

UK government minister David Milliband has announced plans for a blog. Several European politicians blog including Margot Wallstrom and (allegedly – although I can’t find a link) Romano Prodi.

Market Sentinel on BBCTV

May 2nd, 2005 - Mark

Mark Rogers, CEO of Market Sentinel, will be talking to Tyler Brule of BBC4′s The Desk on Tuesday 3rd May 2005. The interview will cover buzz tracking during this UK election, and to how the same techniques are being employed in corporate monitoring. Tune in at 10pm.

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