Archive for the ‘stakeholders’ Category

Consumers are the new brand managers

May 4th, 2007 — Mark

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:
“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want
Consumers have to be co-opted into [...]

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