Saturday’s FT ran a piece by Ellen Kelleher about the rise of personal finance blogs. In it the former Wall Street analyst Henry Blodget was quoted:
“The blogosphere functions the same way the stock market does–by incorporating millions of individual opinions into a general consensus. By itself, the influence of any one blogger is small, [...]
Archive for the ‘Spam blogs’ Category
Google “blacklists Bigmouth”
February 21st, 2006 — MarkThe phenomenon of consumer blogs having such a disproportionate influence on major brands, which we highlighted in our “Search is Brand” study, derives in part from the failure of brands to create functional, easily indexed sites for themselves, and to produce lively, relevant and topical content.
But some companies get over this by cheating. They [...]
Spam, Technorati and “authority”
February 20th, 2006 — MarkTechnorati have launched a mode button on their search which allows the user to sort by authority. They are trying to solve a problem that bedevils the consumer blog search companies: how to filter out spam results. If spammers are targetting keywords – last week we saw a blog targeting the christian name [...]
The lessons of Google’s BMW blacklisting
February 9th, 2006 — MarkGoogle’s BMW blacklisting is an affair with many ramifications.
We have noticed a huge increase in “black hat” SEO by a number of companies, although few as high profile as BMW. This gives us issues because it has a big effect on blog spam. Suddenly a humble keyword search on a customer’s brand [...]
How should corporate blog monitoring cope with spam?
January 4th, 2006 — MarkAn excellent article in Red Herring reporting on work by Umbria in Boulder, Colorado, draws attention to the increasing problems posed by spam blogs or splogs. Apparently spam bloggers have targeted 44 out of the top 100 brands.
This problem has vastly increased in severity since September/October 2005 when the blog spammers seemed to [...]