Next generation social marketing (Podcast)
September 12th, 2008 -
Mark Rogers recently did a podcast for the company Knexus looking at the next generation of social marketing. We looked at how to do social marketing using case studies from Cadbury, Sony, Avis and H&R Block, and assessed how to measure the results. Here is the deck to accompany the podcast. …
Targeting influencers – Cadbury case study
April 12th, 2008 -
Joe Marchese over at MediaPost has a good post on the Watts vs. Keller controversy. He, too, thinks that the truth lies in a middle ground. Influencers are important, but not for viral marketing. Hubs/mavens/folks with high “betweenness centrality” scores are helpful in that case. The experience of our client the UK confectionery manufacturer Cadbury …
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