Two years we highlighted the UK government’s decision to shun social media and opt for magazines and television in educating the young of Britain about the dangers of Chlamydia, Gonorrhoea and other sexual diseases. This decision flew in the face of research showing that most young people took advice about sexual matters from their [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for the ‘social networks’ Category
Recommending contacts in a social network – patent claim
June 30th, 2008 — MarkSome scientists at Microsoft have applied to patent a method of recommending contacts in a social network. For social networking nerds it is worth looking at the claims and the prior art responses. Social networking is now close enough to the mainstream of web activity for this patent claim to represent a serious [...]
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Obama and the power of networks
May 27th, 2008 — MarkRoger Cohen writing in the New York Times points to the success of Barack Obama’s campaign as an example of the role of social networks in 21st century marketing. It is an example of the power of the many and shows up Hillary’s somewhat narrower base. Quoting from Joshua Green in the Atlantic [...]
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H&R Block do social media
May 18th, 2008 — MarkH&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking [...]
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Consumers are the new brand managers
May 4th, 2007 — MarkInternet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:
“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want
Consumers have to be co-opted into [...]
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Lifestream
- http://bit.ly/durpfF Dr. Pemberton on Twitter via @W2Optimism 1 week ago
- http://bit.ly/cotLBJ interesting thoughts on the future of social from @Asi_Sharabi 2 weeks ago
- @browners @timhayward can we help?? 2010-08-12
- Brain "like internet" says Larry Swanson of USC http://bit.ly/dy4igP 2010-08-10
- Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks. http://bit.ly/a06fiA 2010-07-23
- More updates...
Posting tweet...