Archive for the ‘Social media’ Category

Why “Antennagate” was never an issue

July 21st, 2010 — Monica

After all the fuss about iPhone 4’s faulty antennas, Apple just announced a 78% increase in profits, thanks in part to the sale of 8.4 million iPhones (a rise of 61% from last year).
This may have beat Wall Street’s estimates, but we weren’t surprised. We’ve been monitoring the iPhone 4 in social media and, [...]

Read More …

The brand commandments: 1. Thou shalt be useful

March 31st, 2010 — Mark

One of the key questions for a brand online is: where do I fit in?  How can I join the conversation?  Of course, it all depends on the brand how you can answer that question.  Some brands are naturally the answer to a problem.  Some brands clean floors, or fill in your tax return for [...]

Read More …

Problems with social media technologies

October 16th, 2009 — Mark

In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards.  Luke Brynley-Jones, who is putting together a panel at Monitoring Social Media next month, asked me to talk about it.  At the risk of “scooping” my contribution, this is what I wrote:
My sense is that [...]

Read More …

How Obama lost the healthcare debate online

September 9th, 2009 — Mark

Barack Obama understands online media.  He showed his mastery of it during his successful run for the Presidency in 2008, marshalling everything from online donations, to volunteers for canvassing.
However, the fact is that as he prepares today for the make-or-break speech on healthcare reform he (and his blogger followers) have lost the initiative to the [...]

Read More …

Social media in US Financial services

November 6th, 2008 — Mark

Bob’s Guide points at a new report from Corporate Insight looking at how the Financial Services sector is adopting social media.
Here is a précis of Bob’s summary:
The brokers: OptionsXpress, Scottrade, Vanguard, Wells Fargo and Zecco have YouTube commercials based on their web offer, E*Trade reruns their TV commercials. TradeKing (10,700+ participants) and Zecco’s (38,000+ [...]

Read More …