In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards. Luke Brynley-Jones, who is putting together a panel at Monitoring Social Media next month, asked me to talk about it. At the risk of “scooping” my contribution, this is what I wrote:
My sense is that [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for the ‘Social media’ Category
Problems with social media technologies
October 16th, 2009 — MarkJoin in: (3) Comments »
How Obama lost the healthcare debate online
September 9th, 2009 — MarkBarack Obama understands online media. He showed his mastery of it during his successful run for the Presidency in 2008, marshalling everything from online donations, to volunteers for canvassing.
However, the fact is that as he prepares today for the make-or-break speech on healthcare reform he (and his blogger followers) have lost the initiative to the [...]
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Social media in US Financial services
November 6th, 2008 — MarkBob’s Guide points at a new report from Corporate Insight looking at how the Financial Services sector is adopting social media.
Here is a précis of Bob’s summary:
The brokers: OptionsXpress, Scottrade, Vanguard, Wells Fargo and Zecco have YouTube commercials based on their web offer, E*Trade reruns their TV commercials. TradeKing (10,700+ participants) and Zecco’s (38,000+ [...]
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Obama’s strategy: use the Internet to tap the grass roots
November 5th, 2008 — MarkHearty congratulations to Barack Obama, 44th President of the United States. The big difference between Obama and first Senator Clinton his Democratic rival and then Senator McCain his Republican rival lay in his power to motivate grass roots support and then harness it using the internet. Whilst his competitors relied on paid workers [...]
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Measuring social media (3) – podcast interview with David Armano
October 30th, 2008 — MarkDavid Armano of Critical Mass, author of an excellent blog on social media – what he calls micro interactions – gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.
(P.S. Because I couldn’t figure out how to work the CallBurner software the conversation [...]
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Lifestream
- Cult band OK Go sacks EMI over blocking the label's decision to block their YouTube distribution http://bit.ly/aeGhVS 5 days ago
- Olivo SW1 having taken my booking are "full" when I say I have a three month baby. 3 weeks ago
- @JosaYoung Sorry to hear that. What is your browser? in reply to JosaYoung 3 weeks ago
- Has Google Buzz made your gmail contacts public? How to turn it off http://bit.ly/bQ2Yws 2010-02-12
- RT @TelegraphPics The whale whisperer: Andrew Armour strokes a sperm whale - Telegraph http://tinyurl.com/yaynsjv 2010-02-03
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