After all the fuss about iPhone 4’s faulty antennas, Apple just announced a 78% increase in profits, thanks in part to the sale of 8.4 million iPhones (a rise of 61% from last year).
This may have beat Wall Street’s estimates, but we weren’t surprised. We’ve been monitoring the iPhone 4 in social media and, [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for the ‘Social media’ Category
Why “Antennagate” was never an issue
July 21st, 2010 — MonicaJoin in: (0) Comments »
The brand commandments: 1. Thou shalt be useful
March 31st, 2010 — MarkOne of the key questions for a brand online is: where do I fit in? How can I join the conversation? Of course, it all depends on the brand how you can answer that question. Some brands are naturally the answer to a problem. Some brands clean floors, or fill in your tax return for [...]
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Problems with social media technologies
October 16th, 2009 — MarkIn the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards. Luke Brynley-Jones, who is putting together a panel at Monitoring Social Media next month, asked me to talk about it. At the risk of “scooping” my contribution, this is what I wrote:
My sense is that [...]
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How Obama lost the healthcare debate online
September 9th, 2009 — MarkBarack Obama understands online media. He showed his mastery of it during his successful run for the Presidency in 2008, marshalling everything from online donations, to volunteers for canvassing.
However, the fact is that as he prepares today for the make-or-break speech on healthcare reform he (and his blogger followers) have lost the initiative to the [...]
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Social media in US Financial services
November 6th, 2008 — MarkBob’s Guide points at a new report from Corporate Insight looking at how the Financial Services sector is adopting social media.
Here is a précis of Bob’s summary:
The brokers: OptionsXpress, Scottrade, Vanguard, Wells Fargo and Zecco have YouTube commercials based on their web offer, E*Trade reruns their TV commercials. TradeKing (10,700+ participants) and Zecco’s (38,000+ [...]
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Lifestream
- http://bit.ly/durpfF Dr. Pemberton on Twitter via @W2Optimism 2 days ago
- http://bit.ly/cotLBJ interesting thoughts on the future of social from @Asi_Sharabi 1 week ago
- @browners @timhayward can we help?? 3 weeks ago
- Brain "like internet" says Larry Swanson of USC http://bit.ly/dy4igP 3 weeks ago
- Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks. http://bit.ly/a06fiA 2010-07-23
- More updates...
Posting tweet...