Two years we highlighted the UK government’s decision to shun social media and opt for magazines and television in educating the young of Britain about the dangers of Chlamydia, Gonorrhoea and other sexual diseases. This decision flew in the face of research showing that most young people took advice about sexual matters from their [...]
Archive for the ‘sexual health’ Category
Why ad spend does not equal results
November 13th, 2006 — MarkThe government has rowed back from its commitment to spend £50m over three years educating the young people of Britain about sexual health. There is a quiet epidemic of chlamydia amongst the young people of Britain. The UK has one of the highest infection rates in the world, with over 1% of 16-19 [...]