On Wednesday I presented at a fascinating training morning run by e-Consultancy’s Craig Hanna along with Blogging4business’s Matthew Yeomans. The agenda was to educate the audience about blogging as a phenomenon and to give them a sense of what it could teach them about their own customers and how they could use blogging and [...]
Archive for the ‘Search is brand’ Category
Forbes slates “attack blogs”
November 1st, 2005 — MarkForbes magazine has devoted a sensational cover story to bloggers who set out to damage people and brands. Since the piece itself is password-protected, here is how it kicks off:
Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit [...]
Google “to dominate all advertising”
October 31st, 2005 — MarkSaul Hansell in the New York Times has produced a comprehensive analysis of how Google has come to dominate advertising – that is not just online advertising, but advertising in general.
The Net Promoters Index
October 24th, 2005 — MarkNew Communications Blogzine has published Mark Rogers’ article looking at how Market Sentinel measures corporate reputations with our “net promoters index”. Here it is:
A year ago when our new company Market Sentinel started distributing live reports on brands drawn from monitoring message boards and blogs, one of our early pitches was to [...]
Moscow calling
October 12th, 2005 — MarkWe were excited to find talk of reputation management and how it is influenced by the blogosphere on this Russian blog. Unfortunately our Russian isn’t good enough to understand too much more, although the expression “reputatsionnaya bomba” – reputation bomb – seems a useful new expression.