Jennifer Slegg has 52 different, excellent ways to make your blog more user- and search engine-friendly. One of those classic pages that could save the weary digital marketer several hours work.
Archive for the ‘search engine optimisation’ Category
#1 in natural search really matters
April 16th, 2007 — MarkBeing number one in natural search is important, we kind of knew that.
But just how important we probably couldn’t have said. The answer is hidden away in a Wikipedia entry about click through rates. Wikipedia links to Red Cardinal’s definitive analysis of click-through rates based on Search Engine ranking. They base [...]
Bigmouth media update
March 8th, 2006 — MarkSearch engine optimisers BigMouth Media are back in the Google organic index. I mailed Steve Leach to find out what went wrong, but can’t find a public statement online. The threads here are the only clues and are full of (for me, baffling) speculation about redirects and scrolling text in divs.
Google “blacklists Bigmouth”
February 21st, 2006 — MarkThe phenomenon of consumer blogs having such a disproportionate influence on major brands, which we highlighted in our “Search is Brand” study, derives in part from the failure of brands to create functional, easily indexed sites for themselves, and to produce lively, relevant and topical content.
But some companies get over this by cheating. They [...]