REALLY useful guide to optimizing your blog

TV executive Andy Duncan yesterday pointed out that if Google continues to generate the same proportion of its revenue from the UK (it generated a massive 15% here in the first six months of its current financial year) it will net $1.57bn this year alone and will overtake ITV as the single largest recipient of …

Robert Scoble is suggesting that obscure bloggers might consider linking to the word “brrreeeport”. The idea is that enough people link they they will build their authority courtesy of Scoble. Of course this only really works if someone else manages to interpose their take on the “brrreeeport” phenomenon and gain relevant authority. (And that’s real …

The phenomenon of consumer blogs having such a disproportionate influence on major brands, which we highlighted in our “Search is Brand” study, derives in part from the failure of brands to create functional, easily indexed sites for themselves, and to produce lively, relevant and topical content. But some companies get over this by cheating. They …

Alexa, the search engine best known for its toolbar and traffic-based services, is reported in both The Wall Street Journal and The Guardian to be planning to allow web developers and others in the industry to ask for customised searches, looking for images or music files, for example, during web crawls. For instance, someone who …