Charlene Li gave an interesting and wide-ranging keynote Friday morning at the New Comm Forum. She took a 30,000 feet look at social media, with particular reference to blogging, aiming her sometimes impassioned comments at a broad audience.
“Social media is all about ceding control to build the relationship with the consumer. They won’t [...]
Archive for the ‘RSS technology’ Category
How often do search engines crawl the web?
October 5th, 2005 — MarkHow often do search engines crawl the web? A report by Dirk Lewandowski, Henry Wahlig and Gunnar Meyer-Bautor of the Department of Information Science at the Heinrich-Heine-University Düsseldorf, Germany looked at websites with daily updates and concluded that many were not crawled more than once every 20 days. There are specific [...]
Things you can do with RSS
July 19th, 2005 — MarkA really excellent wiki here listing all the good things you can do with RSS.
Seth Godin at the Texas Embassy
July 13th, 2005 — MarkMonday night saw the excellent <a href=”Seth Godin address the Geek Dinner at London’s Texas Embassy. His theme was that the era of interruptive advertising was coming to an end. He argued that people were less and less susceptible to buying products as a consequence of being forced to stop what they were [...]
Blogging and how to respond – what every PRO should know
July 5th, 2005 — MarkMarket Sentinel and Weboptimiser have collaborated on a white paper Search is Brand.
Our aim was to provide a useful survey for PROs of the challenges posed to brands by online detractors, and to outline a simple toolkit:
Audit – find out what people are saying about you, and where the issues are online;
Benchmark – establish how [...]