Archive for the ‘ROI’ Category

Measuring social media (2)

October 27th, 2008 — Mark

To get a better understanding of what constitutes best practice in social media measurement and evaluation, we thought the simplest thing to do was to “eat our own dog food” and use our own social media measurement tools to determine who had influence on the topic of “social media measurement” and then look in detail [...]

Read More …

Join in: (2) Comments »

ROI on social media – Wispa

October 15th, 2008 — Mark

Well, here is a concrete example of the return on investment from monitoring and responding to social media. Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11% over the quarter, global sales up 6%.

Read More …

Join in: (0) Comments »

Measuring social media

October 3rd, 2008 — Mark

How do you build brands post-Google?
As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.
Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.
This is partly because online media is growing [...]

Read More …

Join in: (4) Comments »

Avis: showing the ROI on social media marketing

March 28th, 2008 — Mark

A lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They [...]

Read More …

Join in: (0) Comments »