To get a better understanding of what constitutes best practice in social media measurement and evaluation, we thought the simplest thing to do was to “eat our own dog food” and use our own social media measurement tools to determine who had influence on the topic of “social media measurement” and then look in detail [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for the ‘ROI’ Category
ROI on social media – Wispa
October 15th, 2008 — MarkWell, here is a concrete example of the return on investment from monitoring and responding to social media. Last year our client Cadbury relaunched the Wispa bar in response to a campaign for its reintroduction, advised by us. Their UK sales are up 11% over the quarter, global sales up 6%.
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Measuring social media
October 3rd, 2008 — MarkHow do you build brands post-Google?
As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.
Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.
This is partly because online media is growing [...]
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Avis: showing the ROI on social media marketing
March 28th, 2008 — MarkA lot of brands are dipping their toes into social media marketing. They naturally want to know what ROI they can expect. For that reason we are delighted that our client Avis UK has gone public with the results of their 2 year experiment in monitoring and responding to online conversations. They [...]
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Lifestream
- Cult band OK Go sacks EMI over blocking the label's decision to block their YouTube distribution http://bit.ly/aeGhVS 3 days ago
- Olivo SW1 having taken my booking are "full" when I say I have a three month baby. 3 weeks ago
- @JosaYoung Sorry to hear that. What is your browser? in reply to JosaYoung 3 weeks ago
- Has Google Buzz made your gmail contacts public? How to turn it off http://bit.ly/bQ2Yws 2010-02-12
- RT @TelegraphPics The whale whisperer: Andrew Armour strokes a sperm whale - Telegraph http://tinyurl.com/yaynsjv 2010-02-03
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