Mark Rogers is going to be at SES London this week, giving a talk about how brands can make sure that they get their own messages out online, even (or especially) during major crises. If you plan to be there and would like to meet up, please get in touch through the website or call …

When we first speak with a brand manager or a PR person they normally ask us these questions: “What are people saying about my brand in blogs?” “Can you help me monitor that?” We say: we can help you monitor blogs, but first you need to do to help us define the questions you want …

On Wednesday I presented at a fascinating training morning run by e-Consultancy‘s Craig Hanna along with Blogging4business‘s Matthew Yeomans. The agenda was to educate the audience about blogging as a phenomenon and to give them a sense of what it could teach them about their own customers and how they could use blogging and other …

I am addressing a CBI conference this week in Birmingham, UK, where the agenda is to discuss Crisis Management and digital media. When we established Market Sentinel two years ago we thought that online monitoring and response would be a leading part of crisis management. As time has gone on and we have learnt more …