According to a round-robin email from PR Week Patrick Edwards has just taken the job of comms director the London Thames Gateway Development Corporation here in the UK. These guys have their work cut out. The Thames Gateway is the term used by politicians to define the geographic area either side of the [...]
Archive for the ‘PR’ Category
Personalised PR pitches
May 16th, 2008 — ChunteFor the casual person, the more emails you receive, the more popular you are: normally be a boost to your ego. You’d expect that popular bloggers will be thrilled by this as a recognition of their popularity but 300+ “PR Spam” emails a day can be a little much.
Chris Anderson, [...]
The Chief Policeman’s blog
July 19th, 2006 — MarkChief constable Richard Brunstrom of the North Wales force launched a blog on Monday this week. On BBC’s PM radio programme he said:
“We deliberately didn’t tell anyone about it. We just wanted to do it quietly and see what happened. And look what happened. Two days later I am on [...]
Interacting with bloggers: how to do it well
July 3rd, 2006 — MarkThis is a simple, useful “how to” from Boris Mann on how PR and marketing professionals should interact with bloggers:
- Use permanent links (and make them intuitive)
- Provide product information (as much as possible)
- Project personality (don’t be a robot)
The full link is here.
(via Steve Rubel)
BBC report on increasing influence of blogs
May 8th, 2006 — MarkJulian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.
“For marketers,” Smith writes, “this has the potential to significantly impact [...]