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Archive for the 'Politics' Category

Visualising the rhetoric of advertising

Monday, January 14th, 2008

The New York times had a nice piece over the holidays, showing the words that the main Presidential candidates were using in their advertising campaigns. The format is a simple word map. It is a good example of how you can create a kind of DNA profile of a brand’s rhetorical style.

Posted in Politics | No Comments »

Case study - French riots

Wednesday, November 9th, 2005

As the riots continue across France, the UMP party of prime minister interior minister Nicholas Sarkozy has created a stir by purchasing keywords like “riots” and “violence” on Google AdWords, and placing a political advertisement there. The ad is at the top of the paid search and leads to an _AcgBAQ&num=1&q=http://www.u-m-p.org/site/soutien.php”>online petition in support of M. Sarkozy, who is a candidate for the French presidency. Controversy has surrounded the fact that one of the words the agency has purchased is “racaille” - or scum - the contemptuous term Sarkozy used of the rioters.

The campaign is the work of French agency L’enchanteur des nouveaux médias. It will set a powerful precedent.

Posted in Advertising, Politics, Corporate communications, search engine marketing | 1 Comment »



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