Penguin books have teamed up with Match.com to allow book lovers to find others with similar tastes. It adds value and shrewdly targets UK readers, who are predominantly female. Congratulations on a neat idea. It could be the start of a terrific online community – the best idea since the London [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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