Tracking reality TV in social media

Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

We published this press release today: AVIS UK WINS INNOVATION AWARD FOR SOCIAL MEDIA PROJECT Avis UK has won the SOCAP award for innovation in Customer Service at the National Customer Service awards dinner held in London on 18th September 2007. Avis UK’s work involved monitoring and benchmarking consumer generated content and making changes to …

In Tuesday’s FT Chet Henderson of Unilever Insight (the multinational’s research arm) discussed with Carlos Grande why the company had taken the decision to move 80% of its market research to the web. “Internet response are more honest than those gained by traditional methods,” Henderson observed. The article points out that the market researchers hope …