On E-consultancy.com I examined the potential for TV programme makers to use social media as an tool to monitor viewer opinion.
See the article here.
By Leon Bailey-Green.
Archive for the ‘online market research’ Category
49% of UK shoppers report switching brands after Googling
April 4th, 2008 — MarkResearch from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.
Unilever shifts market research to web
April 19th, 2007 — MarkIn Tuesday’s FT Chet Henderson of Unilever Insight (the multinational’s research arm) discussed with Carlos Grande why the company had taken the decision to move 80% of its market research to the web. “Internet response are more honest than those gained by traditional methods,” Henderson observed. The article points out that the market [...]