The Whole Foods blog
A call from Dominic Rushe of the Sunday Times who is writing about business blogging. I talked as plausibly as I could about what is going on in the UK, but in truth there has not yet been a lot of movement by corporates towards setting up blogs. I [...]
Archive for the ‘Online detractors’ Category
Blog response: Whole Food boss shows the way
July 28th, 2006 — MarkDell launch a blog
July 13th, 2006 — MarkDell have launched a blog, a bit more than a year after the Dell Hell debacle with Buzzmachine’s Jeff Jarvis, documented in our case study “Measuring the influence of bloggers on corporate reputation“. There have been a few negative comments. Steve Rubel upbraids them for not mentioning Jeff Jarvis. Jeff Jarvis [...]
Rules for blog response
May 9th, 2006 — MarkA very good pull-together on how to respond to negative blogs from the folks at Multi-Channel Merchant. It suggests that a good initial response is to monitor what is being said, and recommends a thoughtful approach to response. Here are some excellent, clear rules on how to blog, courtesy of Stephan Spencer [...]