Archive for the ‘Obama’ Category

Obama healthcare debate – view from the blogosphere

September 21st, 2009 — Mark

Al-Jazeera’s Listening Post interviewed Market Sentinel’s Mark Rogers about our recent case study as part of their item on the Obama Healthcare debate.

Read More …

How Obama lost the healthcare debate online

September 9th, 2009 — Mark

Barack Obama understands online media.  He showed his mastery of it during his successful run for the Presidency in 2008, marshalling everything from online donations, to volunteers for canvassing.
However, the fact is that as he prepares today for the make-or-break speech on healthcare reform he (and his blogger followers) have lost the initiative to the [...]

Read More …

Obama’s strategy: use the Internet to tap the grass roots

November 5th, 2008 — Mark

Hearty congratulations to Barack Obama, 44th President of the United States. The big difference between Obama and first Senator Clinton his Democratic rival and then Senator McCain his Republican rival lay in his power to motivate grass roots support and then harness it using the internet. Whilst his competitors relied on paid workers [...]

Read More …

What brands can learn about persuasion from ex-Bush guru Rove

July 11th, 2008 — Mark

It has long been rumoured that much of the success of the Bush campaign in 2000 and 2004 was down to their superior understanding of social networks. Now a chance remark (highlighted by Valdis Krebs) by Bush’s campaigning guru Karl Rove on Obama’s election campaign draws attention to this.
Barack Obama’s manager admitted to the [...]

Read More …

A Facebook founder who helped Obama

July 7th, 2008 — Mark

Brian Stelter profiles Chris Hughes, the Facebook co-founder who has played a key part of generating the grassroots-up political support for Obama.

Read More …