H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking [...]
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Archive for the ‘MySpace’ Category
Online brand building – a case study from Avis Europe
April 17th, 2007 — MarkRecent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world.
It is worth a second look at the trends hidden in [...]
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MySpace in the house
April 13th, 2007 — MarkUninvited guests to a teenage party advertised on MySpace cause an estimated £20,000 worth of damage. I guess it goes to show that, as someone sarcastically pointed out on a message board the other day: “MySpace friends aren’t actual friends…” The 17-year-old party giver is said to be in hiding.
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Who are the YouTubers?
October 26th, 2006 — MarkClients sometimes ask us who are the folks that hang out online and contribute to social media. There are demographic studies. But here is a charming film giving a more emotional explanation, a compilation by Mick B. of clips of the people – young and old – who make video blogs on [...]
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Marketing movies using social media
October 11th, 2006 — MarkMySpace’s black carpet area – a forum for movie companies to offer free screenings to MySpace members was launched a month ago. It has proved its value already in the buzz it has created around the Borat movie premieres. This is not the first attempt to use social media for marketing – we [...]
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Lifestream
- http://bit.ly/durpfF Dr. Pemberton on Twitter via @W2Optimism 2 days ago
- http://bit.ly/cotLBJ interesting thoughts on the future of social from @Asi_Sharabi 1 week ago
- @browners @timhayward can we help?? 3 weeks ago
- Brain "like internet" says Larry Swanson of USC http://bit.ly/dy4igP 3 weeks ago
- Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks. http://bit.ly/a06fiA 2010-07-23
- More updates...
Posting tweet...