H&R Block do social media
May 18th, 2008 -
H&R Block used social media marketing to boost their profile and raise awareness of their digital accounting product, reports Ad Age. The lady responsible was Amy Worley (Photo: Jonathan Fickies). They used YouTube, Facebook, MySpace, Twitter and Second life. As AdAge comments, this kind of marketing in social media is “about stacking up many small ideas to create a big total impact”.
Key stats:
H&R Block boosted overall brand awareness by 52%.
They spent 0.5% of their ad budget in doing so … Yes, 0.5%.
[UPDATE] More details on the H & R Block campaign including an interview with Paula Drum, VP of Marketing on Podtech’s Marketing Voices talking about how the campaign played on YouTube and SecondLife. Here is their social media site Digits. …
Online brand building – a case study from Avis Europe
April 17th, 2007 -
Recent figures from the IAB indicate that UK online advertising has reached £2bn. This number has already outstripped radio and newspapers and is chasing down television (at £3.9bn). The internet’s proportion of ad spend in the UK is the highest in the world. It is worth a second look at the trends hidden in the …
MySpace in the house
April 13th, 2007 -
Uninvited guests to a teenage party advertised on MySpace cause an estimated £20,000 worth of damage. I guess it goes to show that, as someone sarcastically pointed out on a message board the other day: “MySpace friends aren’t actual friends…” The 17-year-old party giver is said to be in hiding.
Who are the YouTubers?
October 26th, 2006 -
Clients sometimes ask us who are the folks that hang out online and contribute to social media. There are demographic studies. But here is a charming film giving a more emotional explanation, a compilation by Mick B. of clips of the people – young and old – who make video blogs on YouTube.
Marketing movies using social media
October 11th, 2006 -
MySpace’s black carpet area – a forum for movie companies to offer free screenings to MySpace members was launched a month ago. It has proved its value already in the buzz it has created around the Borat movie premieres. This is not the first attempt to use social media for marketing – we have highlighted …
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