IPTV agrregation and services company Brightcove has sent up a service for Sony which encourages bloggers to link to music videos. Story here. For me this announcement is an extension of the logic used by Le Monde and by the Guardian – trying to harness bloggers to help you extend the [...]
Archive for the ‘Media’ Category
News moves to the web
June 14th, 2006 — MarkAn excellent survey of “citizen journalism” and the switch of news consumption to being a) continuous b) online by Stephen Quinn of Deakin University, Australia, writing in Ohmynews. The key stats:
- Internet advertising in the United States jumped 38 percent to a record $3.9 billion in the first quarter of this year as [...]
Les Blogs 2.0
December 7th, 2005 — SheilaI thought I’d wait until my return from Paris to write about the fantastic international two-day Les Blogs 2.0. (Though I have to admit that I’m feeling a bit inadequate here, having watched many of the other participants simultaneously blogging, chatting on irc and paying attention to the excellent speakers and panels.)
Highlights for me included [...]
Peer-to-peer marketing
November 25th, 2005 — SheilaMichael Nutley makes some interesting points about the viral power of blogs in this week’s NMA.
‘In the early days of blogging, it was all about an individual voice – using the Web to publish your journal. As the number of blogs has risen, their function has changed, becoming less about micro-publishing and more about being [...]
UK PR Week “Blogs cast a shadow”
July 4th, 2005 — MarkA long and thoughtful piece by Adam Hill in PR Week surveys the threat to brands from blogging and gives prominence to Market Sentinel’s report on how detractors dominate search results for some of the UK’s top grocery brands including Coca Cola and Kingsmill Bread.
So what should PROs do about it? ‘Blogging has never been [...]