Archive for the ‘Measuring social media’ Category

Measuring social media (4)

December 9th, 2008 — Mark

Paul Fabretti of Manchester-based digital social media agency KMP and recorded a podcast yesterday about methodologies for measuring the ROI on social media marketing. Facebook Connect loomed large in our conversation as did the differing requirements of clients from a marketing or a corp comms background. The podcast is here (24mb; about 25 [...]

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Tracking reality TV in social media

November 26th, 2008 — Leon

On E-consultancy.com I examined the potential for TV programme makers to use social media as an tool to monitor viewer opinion.
See the article here.
By Leon Bailey-Green.

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Measuring social media (3) – podcast interview with David Armano

October 30th, 2008 — Mark

David Armano of Critical Mass, author of an excellent blog on social media – what he calls micro interactions – gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.
(P.S. Because I couldn’t figure out how to work the CallBurner software the conversation [...]

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Measuring social media

October 3rd, 2008 — Mark

How do you build brands post-Google?
As the recession begins to bite, brands are finding that getting through to customers is tougher than ever.
Offline advertising is showing diminishing returns. McKinsey predicts that by 2010, traditional television advertising will be one-third as effective as it was in 1990.
This is partly because online media is growing [...]

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