Archive for the ‘measuring online authority’ Category

Avis UK wins award for social media strategy

September 19th, 2007 — Mark

We published this press release today:
AVIS UK WINS INNOVATION AWARD FOR SOCIAL MEDIA PROJECT
Avis UK has won the SOCAP award for innovation in Customer Service at the National Customer Service awards dinner held in London on 18th September 2007.
Avis UK’s work involved monitoring and benchmarking consumer generated content and making changes to its product and [...]

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The blogosphere as an information market

February 23rd, 2007 — Mark

Saturday’s FT ran a piece by Ellen Kelleher about the rise of personal finance blogs. In it the former Wall Street analyst Henry Blodget was quoted:
“The blogosphere functions the same way the stock market does–by incorporating millions of individual opinions into a general consensus. By itself, the influence of any one blogger is small, [...]

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Can you blog your way out of a crisis?

October 30th, 2006 — Mark

I am addressing a CBI conference this week in Birmingham, UK, where the agenda is to discuss Crisis Management and digital media.
When we established Market Sentinel two years ago we thought that online monitoring and response would be a leading part of crisis management. As time has gone on and we have learnt [...]

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Brand audit

October 24th, 2006 — Mark

A lot of people visit this site on the search term “brand audit”. Even with the miracles of Google analytics it isn’t always possible to tell who they are and what they are looking for. If you came here searching on “brand audit” or you are a brand owner interested in “buzz tracking”, [...]

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