One of the key questions for a brand online is: where do I fit in? How can I join the conversation? Of course, it all depends on the brand how you can answer that question. Some brands are naturally the answer to a problem. Some brands clean floors, or fill in your tax return for [...]
Archive for the ‘Marketing’ Category
Personalised PR pitches
May 16th, 2008 — ChunteFor the casual person, the more emails you receive, the more popular you are: normally be a boost to your ego. You’d expect that popular bloggers will be thrilled by this as a recognition of their popularity but 300+ “PR Spam” emails a day can be a little much.
Chris Anderson, [...]
Interacting with bloggers: how to do it well
July 3rd, 2006 — MarkThis is a simple, useful “how to” from Boris Mann on how PR and marketing professionals should interact with bloggers:
- Use permanent links (and make them intuitive)
- Provide product information (as much as possible)
- Project personality (don’t be a robot)
The full link is here.
(via Steve Rubel)
Thomson Holidays blog
June 26th, 2006 — MarkThomson holidays are blogging. It seems to be a mixture of news, jokes, diary items and other interesting stuff. It’s pretty well designed and it has a brand feel about it, without being too stuffy. There are a lot of useful links. After all the conversations we have [...]
News moves to the web
June 14th, 2006 — MarkAn excellent survey of “citizen journalism” and the switch of news consumption to being a) continuous b) online by Stephen Quinn of Deakin University, Australia, writing in Ohmynews. The key stats:
- Internet advertising in the United States jumped 38 percent to a record $3.9 billion in the first quarter of this year as [...]